**Updated and Effective Date: 04-08-2026(26-04-2021)**
Ketovy Group (hereinafter referred to as“we”, “us” or “our”), the operator of the Ketovy Official Flagship Store,respects your privacy and values our relationship with you.
When you visit the store established by usthrough the authorisation of our SaaS service provider, SHOPLINE (hereinafterreferred to as “SHOPLINE”) (hereinafter referred to as the “Store”), we maycollect, process and use personal data relating to you, including personal datarelating to your employees and/or representatives or persons acting on yourbehalf.
If you visit or make purchases through theStore, we may also collect, process and use your personal data.
We fully recognise the importance ofpersonal data to you and are committed to ensuring the integrity and securityof the Store.
This Privacy Policy describes the types ofpersonal data we collect about you, how we use that information, with whom weshare it and the choices available to you regarding our use of thatinformation.
This Privacy Policy will help youunderstand the following:
- What We Collect
- Information You Provide
- Why We Collect Your Personal Data
- How We Use Personal Data
- How We Use “Cookies” and Other SimilarTracking Technologies
- How We Process, Use, Share, Transfer andDisclose Personal Data
- Your Rights and Choices
- How We Protect Personal Data
- How We Update This Privacy Policy
- How to Contact Us
What We Collect
We may obtain personal data about you fromvarious sources.
We may collect this information when youaccess or use our Store, or visit and/or use our social media or socialnetworking pages, including related stores or corresponding applications suchas Facebook and Instagram.
Our products are sold in many departmentstores and other types of physical retail stores. If you have joined our Storemembership programme, relevant purchase records may also be collected when youpurchase products at physical retail stores.
When you visit the Store, our social mediaor social networking pages, related stores or corresponding applications, wemay also automatically collect certain information about your device or usagethrough cookies, web server logs, web beacons and similar technologies.
Categories of Information You Provide
The categories of personal data that may becollected by the Store may include the following:
1. Identification Information
I. Personal identifiers, such as amember’s name, address, telephone number and email address.
II. Financial identifiers, such ascredit card or financial institution account information.
III. Government identifiers, such asidentity card numbers, tax identification numbers, passport numbers and othergovernment-issued identification information.
2. Personal Characteristics
Personal descriptions and characteristics,such as gender, date of birth, measurements and other similar information.
3. Social Circumstances
I. Residence and facilities, suchas residential addresses.
II. Property, such as movableproperty owned by or otherwise subject to other rights.
III. Immigration status, such aspassports, work permit documents and proof of residence.
IV. Lifestyle, such as the types ofconsumer products used and details of services purchased.
V. Membership of charities orother organisations, such as records of participation in corporateassociations, clubs or other voluntary organisations.
Information You Provide
You may provide personal data to us invarious ways, including when you register on our Store, make purchases throughour Store, interact with us through social media, or use related stores,corresponding applications or extensions.
The types of personal data you may provideto us, where applicable, include:
- Contact information, such as your name,postal address, email address, mobile phone number, other telephone number andmobile service provider.
- Age and date of birth.
- Gender and preferred language.
- Ethnicity, gender and preferred language.
- Username and password.
- Payment information, such as your paymentcard number, expiry date, delivery address and billing address.
- Purchase history.
- Product preferences and communicationchannel preferences.
- Content you provide, such as photographs,videos, reviews, articles, survey responses and comments.
- Information provided when you visit oursocial media pages, such as your name, profile picture, likes, location,friends list and other information described on the relevant social medianetwork or application registration page, or your geolocation details whenusing our mobile application.
- Device identifiers, such as informationabout your device, including your MAC address, IP address or other onlineidentifiers.
You voluntarily provide your personal datato us. However, if you do not provide your personal data, you may not be ableto access certain services and promotional activities.
Why We Collect Your Personal Data
The specific purposes for which the Storecollects personal data are to provide goods or services to you, including butnot limited to:
1. Consumer, customer management andservices.
2. Consumer protection.
3. Online shopping and other e-commerceservices.
4. Verification of your personal identity,such as protecting you against fraud and other criminal activities.
5. Resolution of various types of disputes,including but not limited to consumer disputes and intellectual propertydisputes.
6. Promoting secure transactions.
7. Debt collection.
8. Notifying you of commercialopportunities, products, services and updates.
9. Detecting and protecting you and theStore against errors, fraud and other criminal activities, and monitoringcompliance risks.
10. Investigating potential unlawfulactivities relating to personal safety, property safety and breaches ofcontract.
11. Performing our obligations under ourTerms & Conditions and Return & Refund Policy.
12. Performing activities required byapplicable laws and regulations.
13. Other purposes for which your consentwas obtained at the time the information was collected.
How We Use Personal Data
We may use the information you provide tous for the following purposes:
- Sending you promotional content or othercommunications.
- Providing you with the information andservices you request.
- Contacting you to follow up on or confirmyour orders, appointments, returns or refunds, and sending you othernon-marketing communications relating to the products and services we provideto you.
- Processing your payments and/ortransactions.
- Creating and managing your account,including providing access to your purchase history.
- Responding to your enquiries.
- Customising advertisements displayed onour Store, social media stores and elsewhere to reflect your interests andhistory.
- Communicating with you and managing yourparticipation in special activities, competitions, prize draws, events, whereapplicable, surveys and other offers.
- Operating and communicating with youthrough our social networking pages or [mobile applications].
- Operating, evaluating and improving ourbusiness, including developing new products and services, enhancing andimproving our products and services, managing our communications, analysing ourproducts, conducting market research, performing data analysis and customerrelationship management programmes, and carrying out accounting, auditing andother internal functions.
- Complying with applicable legalrequirements, relevant industry standards and our policies.
- Regularly carrying out data cleansing,linking or merging of our records internally or through our service providersin order to avoid duplication and ensure the accuracy of your information.
We may also use this information in otherways, and we will provide a specific notice when we collect the information.
If you provide us with your personal data,we intend to use it for direct marketing purposes to offer or promote theavailability of our goods and/or services.
However, when we first send you a marketingmessage, we will confirm that you have not indicated that you do not wish toreceive such marketing messages. If you do not wish to receive them, you mayexpress your preference when you first receive the marketing message or refuseto receive further marketing messages at any time.
If you provide us with the relevantinformation and expressly consent to such use, we may use the categories ofpersonal data listed in the section titled “Information You Provide” for directmarketing purposes.
Direct marketing communications may be sentto you through various channels, including telephone, postal mail, email, SMS,mobile applications, web applications, social media stores and othercommunication methods.
If consent has already been obtained, thepersonal data you provide in a form, or the personal data you provide whenagreeing to the relevant subscription, will also be used by us for the relevantmarketing purposes.
Our handling of any data transfer mattersdescribed in this section will be consistent with the arrangements set out inthis Privacy Policy.
If you do not wish us to use your personaldata for direct marketing, you may opt out of our direct marketing at any timein accordance with the procedures described in the section titled “Your Rightsand Choices” below.
If you request us to do so, we must stopusing your personal data for direct marketing purposes without charging you anyfee.
We use the personal data you provide forlawful marketing purposes in accordance with the Personal Data (Privacy)Ordinance, Chapter 486 of the Laws of Hong Kong.
Our marketing content may take variousforms, including but not limited to email and SMS. Details are set out in thesubsections below.
How We Use “Cookies” and Other SimilarTracking Technologies
(1) What Is a “Cookie”?
A cookie is a small file stored by theStore’s server on your computer, mobile phone or any other smart terminaldevice when you log in to the Store or browse the Store’s content.
It usually contains an identifier, the nameof the Store, and certain numbers and characters.
When you visit the Store again, the Storemay recognise your browser through the cookie.
Cookies may store user preferences andother information.
(2) How We Use “Cookies”
When you use our Store, we may collectpersonal data through cookies or similar technologies, including your devicemodel, operating system, device identifier and login IP address.
We may also store your browsing informationand click information in order to understand your online environment.
Cookies allow us to recognise you when youvisit the Store, continuously optimise the user-friendliness of the Store andadjust the Store according to your needs.
You may also change your browser settingsso that your browser does not accept cookies from our Store. However, this mayaffect your use of certain functions of the Store.
On stores created through SHOPLINE, cookiesand other similar technologies allow us to identify whether you are an existinguser or member without requiring you to log in and authenticate yourself againon every page.
(3) How to Manage “Cookies”
You may manage or delete certain categoriesof tracking technologies according to your preferences.
Many browsers have a “Do Not Track”function that can send a “Do Not Track” request to the Store.
In addition to the controls we provide, youmay also choose to enable or disable cookies in your internet browser.
Most internet browsers allow you to choosewhether to disable all cookies or only third-party cookies.
By default, most internet browsers acceptcookies, but this setting can be changed.
For more information, please refer to the“Help” menu of your internet browser or the documentation for your device.
Google Chrome:https://support.google.com/chrome/answer/95647?hl=en
Internet Explorer:https://support.microsoft.com/en-us/help/260971/description-of-cookies
Safari for desktop:https://support.apple.com/kb/PH5042?locale=en_US
Firefox:https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer?redirectlocale=en-US&redirectslug=Cookies
Opera: https://www.opera.com/zh-cn/help
If you use any other browser, please referto the documentation provided by that browser.
On the Store, you may delete existingtracking technologies by clearing your cache.
When you browse the website without loggingin, we will collect cookies necessary to enable browsing functions and provideyou with relevant services.
Please note that if you refuse to use ordelete existing tracking technologies, you may need to manually change youruser settings each time you visit the website.
We may be unable to provide you with anoptimal user experience, and certain functions may not operate properly.
How We Process, Use, Share, Transfer andDisclose Personal Data
(1) Processing and Use
Certain functions of the Store may beprovided by our third-party partners. We may engage partners, includingtechnology service providers, to process certain personal data on our behalf.
For example, when you use an automaticpayment function, we may require a third-party payment company to process yourcredit card information so that it can charge you for the relevant service feesin accordance with your instructions.
When SHOPLINE Payments is used, we mayrequire third-party service providers to process personal data relating to youand your customers. These service providers may facilitate know-your-customerprocedures, transaction monitoring and risk management.
We will enter into confidentialityagreements with third-party service providers to govern the purpose andduration of data processing and the responsibilities of both parties.
We will require our partners to processdata in accordance with our requirements and this Privacy Policy.
If you do not agree to the collection ofpersonal data required by our partners to provide the relevant services, you oryour customers may be unable to use those services.
(2) Sharing
We will not share personal data with anythird party unless one or more of the following circumstances applies:
- At your request, or with your priorexpress authorisation or consent.
- In connection with fulfilling ourobligations under applicable laws and regulations.
- Where directly related to nationalsecurity or defence.
- Where directly related to public safety,public health or significant public interests.
- Where directly related to criminalinvestigation, prosecution, trial or enforcement of a judgment.
- To protect the life, property or othersignificant legal interests of you or another person where it is difficult toobtain that person’s consent.
- Where the relevant personal data has beendisclosed publicly by you.
- Where the relevant personal data has beencollected from lawful and publicly available information.
Sharing with SHOPLINE and SHOPLINEAffiliates
In order to provide you with SHOPLINEproducts and services, offer recommendations that may be of interest to you,resolve account-related issues, and protect the personal safety and property ofour affiliates, other users or the public, you acknowledge and agree that wemay share your personal data and your customers’ personal data with SHOPLINEand its affiliates.
We will only share personal data to theextent necessary and for the purposes set out in this Privacy Policy.
If we share sensitive personal data, or ifour affiliates use and process personal data for different purposes, we willseek your authorisation and consent again.
Sharing with Our Third-Party Partners
We will only share personal data forlawful, legitimate, necessary, specific and clearly defined purposes, and willonly share the personal data necessary to provide relevant services to you oryour customers.
We will not share personally identifiableinformation unless otherwise required by laws or regulations.
Generally, these third-party partners arealso data controllers. They will process personal data in their own accountsafter obtaining your consent.
These partners may have their own separateprivacy policies and user agreements.
In addition, when using the Store, we mayuse third-party functions or services, including applications from app stores,payment gateways or applications provided by logistics service providers.
Please note that these functions orservices are provided by third parties.
The rules and procedures described in thisPrivacy Policy do not apply to such third-party functions and services.
Any information you provide to athird-party store or service will be provided directly to the network operatorof that service.
Even if you access a third-party servicethrough the Store, you must comply with the applicable privacy policy and useragreement of that third party, if any.
We are not responsible for the content ofany third-party store or the third party’s policies relating to personal dataand security measures.
Before providing any personal data to athird party, you should read and understand that third party’s privacy policyand user agreement.
(3) Transfer
In principle, we will not transfer controlof personal data to any third party, except in the following circumstances:
- At the request of the data subject, orwith your prior express authorisation or consent.
- In connection with fulfilling ourobligations under applicable laws and regulations.
- Where directly related to nationalsecurity or defence.
- Where directly related to public safety,public health or significant public interests.
- Where directly related to criminalinvestigation, prosecution, trial or enforcement of a judgment.
- To protect the life, property or othersignificant legal interests of you or another person where it is difficult toobtain that person’s authorisation or consent.
- Where the relevant personal data has beendisclosed publicly by you.
- Where the relevant personal data has beencollected from lawful and publicly available information.
- In connection with a change in theoperating entity following an acquisition, merger, reorganisation orbankruptcy.
If a transfer is required for any of thereasons above, we will inform you before the transfer of the purpose andcategories of information involved, as well as the transferee.
If sensitive information is involved, wewill also notify you and obtain your consent.
The transferee will continue to fulfil itsobligations relating to personal data under this agreement.
If we become bankrupt or cease operationsand there is no transferee, we will delete or anonymise your personal data.
(4) Public Disclosure
In principle, we will not disclose yourpersonal data to the public or to undefined groups of people.
However, we may disclose your personal datain accordance with our agreement with you or applicable laws and regulations.
Your Rights and Choices
With respect to the personal data wecollect from you, we provide you with certain choices, including choicesregarding how we use this information and how we communicate with you.
To update your preferences, request that weremove your information from our mailing lists or submit a request, pleasefollow the instructions below to contact us.
Email Opt-Out
You may tell us not to send marketingcommunications to you by email at any time by clicking the unsubscribe link ina marketing email you receive from us, or by contacting us according to theinstructions in the section titled “How to Contact Us” below.
You may also opt out of receiving ourmarketing emails by sending an opt-out request to: cs@ketomallhk.com.
SMS Opt-Out
You may contact us using the details belowto request that we stop sending you SMS messages.
Social Networking Application Opt-Out
To remove or delete our social mediaapplication from your social networking account, please follow the instructionsprovided by the relevant social networking platform.
For Facebook, please refer to theinstructions provided in the Facebook Help Centre.
Location Information
When you use our mobile application, youmay be asked to provide your location through the mobile application.
You may choose not to share your locationdetails by adjusting the location services settings on your mobile device.
To refuse to share your location details,please follow the instructions on your mobile device to change the relevantsettings. Alternatively, please contact your service provider or devicemanufacturer.
Withdrawal of Consent
You may withdraw any consent previouslyprovided to us, or object to the processing of your personal data at any timeon lawful grounds.
We will apply your updated preferencesgoing forward.
In certain circumstances, withdrawing yourconsent to our use or disclosure of your personal data may mean that you areunable to use certain products or services.
Accessing, Updating and Modifying PersonalData
We may retain and use your information asnecessary to fulfil the purposes described above.
You have the right to request access to andreceive details of the personal data we maintain about you, update and correctinaccuracies in your personal data, and, where appropriate, block or deletesuch information.
In certain circumstances, the right toaccess personal data may be restricted by local legal requirements.
Before granting access or makingcorrections, we may take reasonable steps to verify your identity.
You may request to view, change or deleteyour personal data by sending an email to: cs@ketomallhk.com.
How We Protect Personal Data
We maintain appropriate administrative,technical and physical safeguards designed to protect the personal data youprovide from accidental, unlawful or unauthorised destruction, loss,alteration, access, disclosure or use.
However, no system is completely secure andfree from risk. We cannot guarantee that your information will remain secureunder all circumstances, including while your data is being transmitted to usor while data is stored on your mobile device.
For information about how SHOPLINE retainsand protects personal data, please refer to the SHOPLINE Privacy Policy:
https://shopline.tw/about/privacy
How We Update This Privacy Policy
This Privacy Policy may be updated fromtime to time without prior notice to reflect changes in our personal datapractices.
We will publish a prominent notice on ourStore to notify you of any material changes to this Privacy Policy and willstate the latest update date at the top of the policy.
How to Contact Us
If you have any questions or comments aboutthis Privacy Policy, or if you would like us to update information about you oryour preferences, please contact us by email at cs@ketomallhk.com.
**[Latest Update Date: 5 August 2026]**
